Live Off Grid
Live Off Grid provides sustainable homes that allow you to switch off, recharge and reconnect with nature. Strawberry Forge came onboard to deliver website and blog content that reflects this vision.
Our Impact
As a result of Strawberry Forge’s search engine optimised content, Live Off Grid’s new website was immediately able to generate significant traffic online. Within two years, Live Off Grid was seeing these results.
8,000+ Users per Month
After going live, Live Off Grid’s website content quickly established keyword rankings for popular search terms, bringing immediate traffic to the site.
2,500+ Keyword Rankings
Strong user behaviour metrics such as bounce rate and session length reflected users’ engagement with our content, helping to develop more rankings and traffic.
82% Organic Traffic
Today, as a result of our search engine optimised content, more than 80% of traffic the Live Off Grid website sees orginates organically.
Our Process
Before we could effectively write about off grid living, we needed to understand its practicalities, limitations and freedoms.
Plan
We met with Live Off Grid to discuss their ambitions for the new site, along with any key messaging they wanted to weave into their content. Following this meeting we developed guidelines on the website’s tone of voice, along with creating a range of suitable blog titles.
Optimise
Before we did any writing we created wireframes for pages and plans for posts to ensure we were hitting all the right topic points. We then conducted keyword research in order to give the new site the best chance of generating organic traffic through Google as soon as possible.
Execute
With content plans in place and signed off, we began delivering pages and posts in regular intervals, providing an opportunity for the client to provide any feedback. Keywords were incorporated into essential parts of the content, including headings and subheadings, the URL and body content.
