Digital Marketing Solutions for Law Firms

We build marketing strategies and websites that deliver more casework for your law firm. Through user-driven design and problem-based search, we refine your digital brand, build audience trust and deliver more enquiries.

Request a Digital Review

SF have taken my legal website from an idea to a ranked and recognized site getting at least two client enquiries a day in a very competitive field.

Katie McCann, Lowry Legal

Your work has revitalised our digital platform and dramatically increased our online workload. There is no other digital marketing agency I would recommend.

David Jones, Glaisyers Solicitors

We have seen an increase in website traffic and a higher conversion rate. Great to work with and highly recommended!

Dani James, Thursfields Solicitors

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What We Do

How We Deliver Digital Marketing For Law Firms

Digital marketing for law firms encompasses a number of distinct practices and techniques and the right ones need to be selected for your unique business profile and aspirations.

Website Design for Law Firms

New and established law firms rely on their website to reach the right audiences and generate clients. Our website projects include bespoke design, user-centred navigation and search engine optimised content.

Content Production for Law Firms

Fee earners should be focused on casework, not writing website content. We deliver expertly written website and blog content that builds a bridge between legal professionals and their would-be clients.

Digital Strategy for Law Firms

If you have a website but are unsure of how to make the most of it, it’s likely that your law firm needs a documented digital marketing strategy. We’ll review, research, plan and schedule a complete strategy for you.

Paid Advertising for Law Firms

Need to compete with other firms through paid advertising? We’ll make sure you have optimised landing pages and a Google Ads account that isn’t wasting money on low value clicks.

SEO for Law Firms

Law firms that want to make a bigger impact online need to think about search engine optimisation (SEO). This practice ensures your website is the one that appears on Google when users are looking for a law firm.

CRO for Law Firms

If you have a lot of website traffic but not many leads, that means you’re dealing with low conversion rates. Conversion rate optimisation improves user experience to percentage of users that become leads.

HubSpot for Law Firms

Keeping track of enquires and lead data is a time consuming challenge for larger law firms. If you’re missing out on clients because their information is not reaching the right people, speak to us about a HubSpot CRM.

Local SEO for Law Firms

For local law firms, maximising their reach in a specific area can have a big impact. We’ll help you ensure you have the best chance of being found on Google Maps and via location-based search terms.

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increase in top 3 keyword rankings for a legal SEO client

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About Us

Who Are Strawberry Forge?

Strawberry Forge is an independant marketing agency based in Manchester. Specialising in digital marketing for law firms, our clients can be found across the country, with specialisms ranging from conveyancing and probate to high-net-worth divorce and medical negligence.

Digital Due Diligence

Does Your Law Firm Need Digital Marketing?

It’s often taken for granted that every business needs digital marketing, but that can lead to costly assumptions about what’s right for law firm. When creating a strategy we start with your needs and pain points.

Are Fee Earners Are Writing Content?

Law firms with small marketing teams often rely on fee earners to provide written content for their website. This means fee earners are taken away from what they should be doing or content simply isn’t delivered.

Strawberry Forge frees up fee earners to focus on their clients, while also improving website content with legal copywriting that works for online audiences and search engines.

Does A New Department Need a Boost?

Establised departments may be able to use their reputation to generate clients but when law firms move into a new practice areas they need all the support they can get.

New website pages and problem-based content is a vital part of ensuring a new department can thrive online and generate a steady stream of digital enquiries.

Are New Clients Only Coming In Via Referral?

If you feel your law firm is overly reliant on referrals, digital marketing can provide a new platform through which you can generate client enquiries.

In this way, you can make sure the success of your firm isn’t tied to any specific individual, creating a more diverse and robust client generation tool.

Next Steps

How To Get Started

Our goal is to build long-lasting, mutally beneficial relationships with our legal clients. That’s why we start with understanding what you’re looking for from your digital marketing and take the time to ensure you know exactly what you’re buying.

Book a Digital Review

Without knowing more about your law firm, we can’t make informed recommendations about what forms of digital marketing will be most effective for you.

Our digital review provides a space in which we can learn more about you and you can learn more about us. We’ll also take you through common digital marketing techniques to identify what you are (or are not) already doing.

Discuss Benchmarks & Goals

Building a successful digital marketing strategy relies on all parties being on the same page when it comes to expectations and timelines.

Before we agree any specific deliverables, we’ll explore how your current digital marketing is performing and compare it to how you hope it can perform. That way we can agree realistic, measurable goals that everyone can buy into.

Schedule Strategy and Deliver

Once we’ve discussed the digital marketing techniques that might work for you and confirmed your broad goals, it’s time to agree a service offering and get started.

All our retainers begin with a dedicated onboarding and strategy development. Within this strategy we document everything from analytical performance to month-by-month deliverables. Initial SEO research is conducted along with any site architecture planning.

FAQs

Understanding Digital Marketing

In nearly all cases law firms can benefit from digital marketing, since even high-performing sites can lose traffic if not maintained.

That said, not every form of digital marketing is right for every law firm. Understanding what you want to achieve with your law firm’s digital marketing is important for ensuring you don’t waste time and money on techniques that don’t further your goals.

Some common goals that digital marketing can help with are:

  • Generating more website traffic and online enquiries
  • Updating or promoting your law firm brand
  • Launching a new department or service offering
  • Managing client data and coordinating client enquiries
  • Improving local search visibility
  • Understanding online performance and ROI

Digital marketing is an ongoing process that doesn’t have a specific duration, so how long it takes is up to you.

For law firms that have not invested in their digital marketing before (or have not seen any results from previous work) we advise that a minimum of six months is needed to judge the overall efficacy of a strategy. For organic marketing, this provides time to produce content, have it crawled by search engines and see where it settles in rankings.

When working with a new client, we like to discuss any short, medium or long-term goals they have, so we can advise best on how long they’ll take to achieve.

Digital marketing is an umbrella term that covers a number of different, specialist practices, including:

  • Website design & development
  • Content marketing
  • Search engine optimisation (SEO)
  • Technical SEO
  • Local SEO
  • Conversion rate optimisation (CRO)
  • Data analytics
  • Data management
  • Pay-per-click advertising
  • Email marketing
  • Social media marketing
  • And more…

Not every agency will be able to provide all these services, while some may only specialise in one or two.

Before signing up with any marketing agency, it’s important to know what they’re specialist in and whether it’s right for your law firm.

This will vary depending on your law firm’s needs, but we nearly always recommend some form of content marketing to produce or improve keyword rankings.

Keywords are the search terms used by users on engines like Google, and the higher your ranking the closer to the top of the search results your website will appear. Those looking for legal help will often spend extensive time researching their issue on Google, which is why content marketing fits so well for most law firms.

No, it’s impossible to guarantee results in digital marketing, as the algorithms that impact performance are not made public and change often.

However, data analytics is an important part of digital marketing. With an awareness of your current digital marketing performance accurate goals can be put in place, providing a benchmark against which you can judge the performance of your strategy.

There’s no specific amount law firms need to spend, but spending very little may mean it’s impossible to track meaningful results.

Before deciding what to spend, consider how quickly you want to see positive outcomes. Low levels of spending can be effective, but often require longer lengths of time to have an impact.