Blowers Jewellers

Blowers Jewellers is a well-known name in the luxury watch industry, but was less well-known online. Strawberry Forge’s job was to retool their website to turn it into a consistent revenue generator.

Retooling a Website and Generating New Revenue

Although Blowers Jewellers is one of the most established names in luxury watches, it’s web presence hadn’t seen a significant amount of investment. As such, didn’t have the digital reputation it deserved and wasn’t maximising the potential revenue available online. Our first task was to redesign and develop their website to provide a better ecommerce experience, before driving more traffic to the site with organic marketing and continuing to optimise for conversion.

Our Impact

Following the launch of the new site and initial marketing activity, Blowers Jewellers enjoyed a significant increase in website engagement. Fast forward a couple of years, and they now enjoy consistent revenue online.

Over £1.5 Million in Online Sales

Since the launch of their new website, Blowers Jewellers has enjoyed steady online revenue, with more than £1.5 million of sales taking place through their site in the last three years.

69% of Website Traffic Generated Organically

Thanks to the search engine optimisation of key pages such as watch brand categories, along with ongoing blogging, organic users now account for nearly 70% of Blowers Jewellers website traffic.

764% Increase in Keyword Rankings

Since launching the Blowers Jewellers website, they’ve seen significant growth in their keyword rankings year on year. As of 2025, they now have more than seven times the number of keyword rankings they previously had.

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