Dudley Associates

Dudley Associates is a leading manufacturing company specialising in precision tooling and injection moulding. After years of operating with an outdated website, they needed a platform that would allow them to unlock new business online.

Engineering A New Website

Like many manufacturing and engineering companies, Dudley Associates historically relied on traditional, offline marketing methods to generate new leads and business. Strawberry Forge was brought on board as they explored new methods to generate revenue online, centred around their website. Strawberry Forge was tasked with delivering this website, alongside modernising and documenting their company brand.

“

Throughout the entire process, they were constantly checking in, sharing ideas, showing me how things would work, what they would look like etc. For a complete novice like me, they helped out every step of the way and it was a pleasure to work with them.

Lucy Glover

Marketing & Sales Manager

Project Delivery

In order to deliver a website that would help Dudley Associates break into new markets online, we broke the project down into three distinct steps.

Discovery & Branding

Before getting started, we sat down with the Dudley Associates team to gain a greater understanding of what they wanted to achieve with a new website, identifying key priorities for the design, content and management of the site moving forward. We also explored what they did and didn’t like about their existing branding so that we could modernise and document their brand effectively.

UX Design & Content

With vision and brand confirmed, we moved onto creating initial wireframes to develop a better user experience. With these structures agreed, our content team got started on delivering the first content pages that explored an evolved tone. With further input from the Dudley team, we landed on a professional feel that accurately demonstrated their technical knowledge and expertise.

Development & Testing

With designs and content confirmed, all that was left was to put it all together. One of Dudley Associates’ top priorities was having a website they could easily manage and update in the future. To achieve this, we used an intuiative page builder alongside CSS to style the site to their tastes, before technical and SEO testing. With the site ready to go live we provided training on its management so Dudley Associates could feel confident moving forward.

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