Kays Accountants
Kays Accountants were looking for a website refresh that better reflected the breadth of the services. Strawberry Forge delivered a site that emphasised their values while providing greater depth for website users.
Our Process
Kays Accountants didn’t want to blend into the accountancy crowd, which meant emphasising not just the services they provide, but the people behind them. As part of this project, we gave extra consideration to the role accountancy firms play in successful business, and how these benefits can be reflected in the structure, design and content of a website.
Understanding Tone
The preexisting Kays Accountants website was minimal and out of date, so when it come to considering the tone of the site, we started with a blank page. Through conversations with the Kays team, we built a picture of how they deliver an accounting service that goes beyond simply meeting tax return deadlines. These USPs were incorporated into initial content that was reviewed and refined with the client to ensure the tone reflected their values accurately.
UX Design
Kays Accountants wanted to attract clients that had their own business growth ambitions, so designing a site that championed the value of collaboration was key. At the same time, a greater number of pages meant we had to think carefully about the navigation and user pathways to ensure the end product would provide an engaging user experience. As part of the revamp, Kays Accountants had comissioned new photography, so making the most of these high-quality visuals was also key.
Launch & Training
With the new site ready to go live, we made sure to take some time to spend with the Kays Accountants team, taking them through the site architecture and how they could manage the site moving forward. With many digital agencies having minimum charges, being able to make simple updates to content and images was important in futureproofing Kays Accountants’ use of the site, ensuring they could updated and develop the site as needed without the fear of incurring unnessecary costs for small items.
