Before beginning to write Lowry Legal’s website content, it was important to determine the tone of voice required. As family law is a very personal area of the legal sector, the content had to reflect the human approach Lowry takes to dealing with clients. However, we also had to recognise the target market of high-wealth individuals and ensure we presented Lowry Legal as professional, expert and reliable.
In order to ensure we had combined these two themes correctly, we wrote an initial set of website pages, which were then passed onto the client for review. Following the client’s feedback, we moved onto writing the rest of the website, confident that the tone of voice showcased Lowry Legal’s values.
As with any content created by Strawberry Forge, every page was written within a wireframe, allowing the client to see how it would be laid out on the website. We also keyword-targeted the content, ensuring the site is ready for any future organic marketing efforts.