Lowry Legal

Lowry Legal was a brand new law firm with big ideas about what they wanted to achieve online. With the help of Strawberry Forge, Lowry Legal now has a high-quality website that delivers consistent traffic and leads.

Launching a Website, Delivering Organic Traffic and Optimising for Leads

When Lowry Legal first reached out to us, they had ambitious plans for their growth online, hoping to compete with some of the biggest names in high net worth divore and family law. Without a website, our first task was to deliver a digital platform that reflected their unique values, before embarking on an ongoing digital marketing strategy to build consistent organic traffic and continually optimise the site to improve lead conversion rates.

“

Strawberry Forge have taken my legal website from an idea three years ago to a ranked and recognised site getting at least two client enquiries a day in a very competitive field… all without paid ads.

Katie McCann

Managing Partner

Our Process

Lowry Legal had a clear idea of where they wanted to be in the short, medium and long-term and their digital performance would form a significant part of whether they achieved those targets. With ambitious goals in place, our job was to plan out a digital marketing strategy that would deliver regular leads of a very specific type, all without relying on costly PPC.

Launch

The first step was to ensure Lowry Legal had a professional website that would form the foundation for all future on and offline marketing they conducted. As a new firm, we helped Lowry Legal develop a brand identity that suited them, taking care to ensure it also worked for their desired market of high net worth individuals. We then reflected this brand in a clean website that avoided cliché imagery and used content properly optimised for carefully considered keyword rankings.

Grow

With a new website in place our focus turned to generating consistent traffic to the site. Luckily, Lowry Legal recognised Rome wasn’t built in a day, so we were able to implement a longer-term content marketing strategy to build a reliable stream of organic traffic to the site, a far more cost-effective solution to generating website traffic than pay-per-click advertising. We wrote dozens of keyword-targeted blogs and service pages, while also creating a number of downloadable offers to set the stage for lead generation in the future.

Optimise

After more than a year of steady growth in organic traffic, we turned our attention to how the site was performing with regards to lead generation. Having grown significantly since its inception, we now gathered important data on how users experienced the site, before considering conversion-boosting strategies. Over three months we rebuilt key elements of the site, implementing dozens of new conversion rate optimisation techniques and tools. The results was an immediate and significant increase in the number of leads generated.

Ready to Optimise Your Law Firm’s Digital Marketing Performance?

Whether you’re a new law firm or an already established brand, Strawberry Forge has the skills and experience to help you make more of your digital presence. Book a free digital workshop to learn more.

Contact Us