Use Space

Use Space are a Manchester-based coworking office space that champions collaboration and community. Strawberry Forge was instructed to help them communicate these unique features in a series of blog posts.

Communicating Collaboration, Community and Coworking

Use Space has put a huge amount of time and effort into creating a working environment that is comfortable and engaging. At the same time, their team has cultivated a true sense of community that makes it a popular location that residents are in no hurry to leave. However, when every office space is making the same claims, how can an authentic environment like Use Space stand out? Strawberry Forge was bought on to produce a series of blog posts that could be used on a number of platforms to promote the business.

“

Outstanding content creation – well researched and expertly written by highly talented team.

John Whalley

Our Process

Use Space has a carefully curated aesthetic that our content needed to match, so developing the correct tone and use of language was more important than ever.

Collaborate

Our content needed to reflect the unique values and personalities at Use Space, so before any writing took place we sat down with their team to gather their perspectives on coworking, along with any ideas they had that might make a good, topical blog post.

Contemplate

Once we had a list of potential titles, we begun planning out each post and looking for any organic opportunities to incorporate relevant keywords. Unlike many businesses, Use Space was more focused on our content capturing their brand than the prospect of keyword rankings and traffic. For that reason, we were extra careful to only select keywords that suited them.

Create

With the ideas and in place and all necessary research completed, our writers could finally do what they do best… write. We produced a series of long-form blogs to be published over the coming months. With initial drafts in place, each article went through a thorough editing process with the client, providing them an opportunity to share additional insights.

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