One of the key metrics of success for our work with Nayyars Solicitors was whether our digital marketing was increasing the number of website users. It makes sense, then, to look at overall website traffic and how that changed over time.

As we can see from Graph 1 website traffic remained relatively static in the first four months, with only marginal gains each month. This is fairly typical of an organic blogging strategy, as it takes around a month to produce and publish the first blogs, and a further two to three months for search engines to crawl and begin to rank the content.

We can see that by month five, though, new rankings began to develop (Graph 3). Most importantly, the keyword rankings were in strong positions, as shown by the growth of keyword rankings in positions one to three (Graph 4).

It is these top rankings that resulted in the rapid increases in website traffic shown from month five onwards, which ultimately led to website traffic more than quadrupling in just 18 months.

Of course, website traffic can be generated across a variety of channels. Therefore, to confirm the effectiveness of our organic marketing strategy, we must look specifically at organic website traffic.

As we can see from Graph 2, organic website traffic growth followed the same trend as total website traffic growth, just with slightly more pronounced results.

This, along with the drastic growth in estimated traffic generated by keyword rankings (Graph 5) demonstrates that it was Strawberry Forge’s organic marketing strategy that stimulated the large growth in website traffic.