What Does Buyer Persona Development Look Like?
Before we gain a deeper understanding of your clients, we like to gain a deeper understanding of your business. This provides important context about how you currently market your products and services.
Buyer Persona Workshop
In this workshop, we explore the current perceptions of your buyers among your leadership team. Alongside gaining demographic data, this workshop aims to uncover the number of potential buyer personas you have.
Buyer Persona Interviews
Unbiased, honest interviews with current, previous and lost clients will provide the key insights your persona is built upon. By interviewing at least six people per persona, we’ll uncover common themes you need to address.
Buyer Persona Development
Alongside anonymised interview transcripts, we’ll collate a host of themes in a branded buyer persona document. Each theme will be paired with multiple quotes from our interviews, so you can see exactly what’s important to your clients.
Buyer Persona Recommendations
Finally, we’ll provide a variety of recommendations for how to better align your marketing strategy and sales process to the needs of your target market. This will ensure your buyer personas provide practical next steps to improve your business.