Successful digital marketing has to be built on a solid foundation. Unfortunately, many businesses skip this important stage, resulting in digital marketing campaigns that are poor quality, disjointed and ultimately unsuccessful. Strawberry Forge’s foundation services are designed to ensure you have all the tools you need for successful digital marketing now and in the future.
With a comprehensive and documented marketing strategy, you can ensure every element of your digital marketing is pulling in the right direction. Analyse existing data, establish goals and plan deliverables to make digital marketing work for you.
Your website is your digital shop window and first impressions matter. Strawberry Forge can help you develop a website that showcases your business in the right way, ensuring your users enjoy a high-quality experience that motivates them to enquire.
HubSpot is one of the world’s leading marketing platforms and provides an entry level CRM that is second to none. If you’re not currently using a CRM, Strawberry Forge can set your business up on this powerful software and tell you all you need to know.
In competitive markets, a well designed brand is key to standing out from the crowd. Whether you have a new brand to explore or an existing one to develop, documenting your brand will ensure it is used consistently, allowing your business to build recognition.
Understanding the subtleties of why people purchase from your business is essential to creating the right messaging in your marketing. Buyer personas define exactly who your clients are and what they’re looking for, so you can tailor your marketing to their needs.
Once you have your foundation in place, it’s time to start building. In digital marketing, that means driving more traffic to your website and increasing engagement across your digital platforms. How you do this can vary greatly depending on your unique goals, but Strawberry Forge’s range of growth services will ensure that however you want to increase your online visibility, we can help.
Content marketing is the go-to digital marketing service for anyone who wants to achieve sustainable website traffic growth in the long-term, while also delighting their website users with engaging and informative content that keeps them coming back.
Search Engine Optimisation
Understanding how search engines like Google evaluate and rank websites is important for ensuring your website enjoys as much visibility as possible. Strawberry Forge can keep your website SEO-friendly and help you create content that is search engine optimised.
Social Media Marketing
Most businesses have a social media profile, but little social media presence. We’re here to help you understand how social media can support your wider digital marketing strategy as well as how you can put a structured social media plan in place.
Want quick results? Paid advertising on Google or social platforms offers a short-cut to increased visibility. With carefully crafted paid campaigns, you can achieve a strong return on your investment and accelerated growth without having to wait.
If your website is delivering a consistent amount of traffic but little increase in revenue, it’s time to start thinking about how you can start turning that traffic into leads and, ultimately, clients. Strawberry Forge’s conversion services are crafted to enhance your business’s sales cycle, whether that means generating more leads online, supporting your sales team with marketing assets or automating the lead nurturing process.
Conversion Rate Optimisation
Conversion Rate Optimisation (CRO) is the art of motivating website users to engage with your business by submitting their information to you. Our CRO specialists achieve this using a range of techniques, from custom landing pages to carefully curated calls to action.
When following up with leads, having high-quality, professionally designed sales assets allows you to present your business in the best possible fashion, while also ensuring they remain engaged with your business and motivated to purchase.
If your business is in the strong position of generating a large quantity of online leads, your next priority should be to ensure none fall through the cracks. With email automation, you can nurture your leads towards a purchasing decision with minimal human input.