How We Work
Understanding how a digital marketing agency operates is just as important as the services they have on offer. Learn more about how Strawberry Forge delivers digital marketing success for a range of clients.
Retainers
Marketing retainers allow businesses to access specialist digital marketing expertise without the cost of hiring an expensive in house marketing team. Still, as with any element of business, careful planning is required to ensure your money is well spent.
Strategise
Digital marketing offers a host of different ways to grow your visibility online, but not every option will suit every business. Our marketing retainers come with an additional onboarding month free of charge, during which we analyse your current digital performance, look for opportunities, and build a comprehensive six month strategy.
Implement
With your strategy in place, our team will begin implementing an agreed set of monthly deliverables. Consistency is key, which is why we ensure robust deadlines are implemented for every piece of work we deliver, so you can be confident your digital marketing is staying on track.
Review
Great digital marketing doesn’t happen overnight, it’s evolved over time. For that reason, regularly reviewing the highs and lows of your digital marketing is an essential part of our retainers. We report monthly on key performance indicators to identify opportunities to improve your marketing performance and ROI.
Websites
A new website can be the shot in the arm a business needs to unlock its next stage of its growth, reaching new audiences online and converting more leads into revenue. Strawberry Forge delivers this exciting new asset in three steps.
Design
Following the introduction to your website team, we’ll begin by exploring what you want from the design of your new website. By identifying what inspires you, our design team can ensure that your new website champions your business’s brand while also providing a strong user experience.
Develop
Once website designs have been agreed, your website will go into build while our content team will begin to produce the witten elements of your site. In creating your content, we’ll work with you to develop a consistent tone that reflects your business and its unique values.
Deliver
Following the writing and build of your website, we take the time to make any requested last-minute adjustments. At the same time, we complete a comprehensive SEO audit to ensure that once the site is live, nothing will limit its potential to rank online and improve your online visibility.
Ad Hoc Projects
As digital marketers, we understand the importance of being agile and reacting to new marketing requirements quickly. That’s why, wherever possible, Strawberry Forge can help you tackle ad hoc projects that need to be delivered quickly.
Scope
Ad hoc projects come in all shapes and sizes, from writing ecommerce product descriptions to designing key company documents. For this reason, it’s important to start by properly scoping the project to confirm that we can deliver what you want, when you want and for the price you want.
Action
Once we have agreed on the scope of the project, you’ll be introduced to your dedicated Strawberry Forge marketer, who will coordinate the project and work with you throughout to ensure deliverables are delivered on time and to the proper standard.
Advise
In many cases, last minute ad hoc projects – and the stress that come with them – could have been avoided by more effective planning of your wider marketing strategy. In these cases, Strawberry Forge can help you put the proper marketing strategy in place to help eliminate surprise ad hoc projects in the future.