It’s not an exaggeration when we say everything you need for your inbound marketing efforts can be found on HubSpot. Having to sign up to a bunch of different platforms for your marketing and sales teams to use, and then trying to make sure everything is in sync can be costly and a real pain — especially if you have multiple staff members who need to be trained to use every system.
With HubSpot, marketers can create blog content, schedule social media posts, update website pages and design email templates, while the sales team can monitor and assist leads as they progress down the sales funnel.
Having your staff use HubSpot exclusively will also save you a lot of time and money in the long-run as many of the other platforms you’ve been using to date will no longer be needed.
There will be software you’re using that you don’t want to lose, and HubSpot is fully prepared for that. For example, if your site is running on WordPress, integrating it with HubSpot is straightforward. This means you can carry on maintaining your website as normal while using the powerful CRM to better nurture your leads.
Adding social media channels to your HubSpot account is another great bonus. By simply integrating your accounts, you can schedule posts for Facebook, Twitter, LinkedIn, Instagram and more all in one place.
Whether you’re posting to your blog or social media pages, you can set your posts to go live whenever you want with HubSpot’s easy-to-use scheduling calendar.
There’s a lot more in store for you when you add your website and social media profiles to HubSpot’s platform. Clear yet highly detailed reports are generated when your other software is integrated, so you can track the full progress of your inbound marketing efforts. In turn, this will help you make smarter decisions based on quantitative data.
For example, you can see how much your audience has grown at the click of a button and if the content you’re uploading is resonating with viewers. From there, you might decide to increase content production, set a new uploading schedule or leave things just the way they are.
For immediate access to key information, dashboard reports give you a quickscope view and are fully customisable, so you never have to scroll through lengthy menus to find what you’re looking for.
Lists also enable you to search custom contact record properties, giving you access to your different audiences at the touch of a button. You can then set up emails or follow-up tasks to work your data to its full potential.
It’s a big deal when you turn visitors to your website into leads, and HubSpot is great for capturing user information. Your sales team can easily track the progress of visitors and leads as they move around your website, prompting them to move down the sales funnel when the time is right.
There are plenty of tools available through HubSpot that will help with this such as: forms, quick-access contact lists and task setting.
Let’s put together an example. A visitor has completed a form on your site to download an eBook, and their details have been instantly logged turning them into a lead. You set a task reminder, so you remember to follow up. After a day or two has passed, a member of your sales team can contact that lead to see if they’re interested in learning more or making a purchase. Furthermore the sales team will know exactly which form the prospect has submitted, as we tag each form with a custom reference.
Another example of a brilliant HubSpot feature is a Lead-Flow. There’s no doubt you will have been presented with a pop-up form when browsing a website, and with HubSpot you can automate forms to alert when a website user is leaving the page, or hovers over a certain key message with the relevant next step you would like them to take.
Depending on where leads are in the sales funnel, the time might not be right for a sales representative to get involved. After all, if the lead is still on the fence and decides not to make a purchase after prompting, that can result in a lot of time wasted that could be better spent.
Automation makes it possible for your company to nurture leads without direct involvement. Emails can be sent out to leads, sharing more information on the subjects they’re most interested in. Chatbots can also be added to your site to answer the most commonly asked questions instantly.
Want to make sure the right content is sent out to the right leads? You can create workflows from scratch ensuring emails are only sent out when a lead takes a specific action.
When you come to Strawberry Forge for your HubSpot setup, we’ll make sure you’ve got to grips with the software before you start using it. But help from Strawberry Forge is just the tip of the iceberg; there are literally thousands of blogs, eBooks, videos and training courses that will guide you through all aspects of the software. Plus, there are forums available where you can speak to other HubSpot users and a 24/7 top-class support team.
We fully recommend the training courses, which come with industry-recognised certificates once you pass the exams