Let’s start off with a question. Why are you in the job role you are? Because you’re good at it, and most likely a professional from doing it.
So, the chances of you learning the arts and crafts of the marketing world, to a great standard is pretty unlikely. This is where working with a marketing agency is going to benefit you.
Of course, you could always choose to go down the route of employing one single individual as your marketing manager, but you’re unlikely to gain extra opportunities and advantages that you would be working with a marketing agency.
So naturally, we’re going to explore the benefits of working with a marketing agency just like Strawberry Forge…
Guaranteed Expertise
Of course, the individuals who are working for a marketing agency are there because that’s what you’re good at. They’re going to have a pretty deep level of knowledge and experience around the appropriate elements you require.
Agency professionals are usually specialists in a particular area, and you can choose which agency suits your wants and needs accordingly.
Not to generalise, but typically, in-house marketers tend to be more like a ‘Jack of all trades’ in order to cover all of the company’s needs, which may mean they get everything done, but are they experts in that area? Probably not. Have they learnt what needs to be done on the job? Perhaps.
Agencies, on the other hand, devote resources to educating their employees – keeping them fully trained in their chosen area of expertise. This means the team environment within an agency adopts a constant state of learning and growth.
A Larger Network and Access to the Tools
A marketing agency is likely to hold multiple clients and be a gateway to a large network of vendors and channels which can lead to further partnerships for your company as well. You’re less likely to get this if you’re just employing one single marketing manager, as a one-man band.
Agencies also have access to a whole host of tools and resources which either aren’t practical to have just for one company, or are simply exclusive to industry pros.
As well as building a network through partnerships, agencies often display work that are featured in publications which can allow your company to gain even more visibility.
Results and Responsibility
The best agencies are driven by the results obtained. A part of the high-quality work that they make happen is to ensure that any data they get, analyse and report back to you is completely accurate, insightful and aids the correct conclusions to drive the right outcomes.
If a campaign was successful, they will report to you on the different figures and metrics, and will give you pointers to replicate this success on the following campaigns.
If a campaign was not so successful, a marketing agency like ourselves, would look at all the facts and figures and assess them in order to give you recommendations to make sure that the following campaigns are better (if they don’t do this, question it).
When you’re choosing which agency you’ll like to work with, they’re going to recognise that your success is their success when working on a project for you.
In fact, as we do, a great digital marketing agency will take all accountability for each campaign or piece of work they do for you.
An Outsider’s Perspective
The people in an agency aren’t in your day-to-day business running, and this is actually a positive for your strategy.
Marketing agencies are professionals in their own right, and they can give you an outsider’s perspective. They’re going to be able to bring a fresh insight as well as their experiences and knowledge.
Also, because a marketing agency works with many other businesses and potentially other industries. They can come together to bring the best practices to your company with great success, whilst setting clear and relevant marketing objectives for you.
If you happen to be looking for skill diversification, reliability and scalability, choosing to partner with an agency might be the best way to grow your business and improve your marketing results.
The Costs
Usually, it’s a lot cheaper to partner with an agency as opposed to bringing on a full in-house team.
That being said, total costs are likely to vary depending on the size of your business, and what it is you’re trying to tackle.
Internal marketing can amount to well-sized investment, as an in-house group needs significant overhead, including salaries, office space, equipment and so on.
An external agency, on the other hand, can be one of the biggest items in a marketing budget, and because of that, it can be an easy target for cuts.
All this considered, a digital marketing agency is usually the most cost-effective solution for high-quality marketing.
For near enough the same price as one or two full-time salaries, you’ll gain access to a complete team of professionals across multiple marketing specialities.
Less Commitment
Working with a digital marketing agency is far less commitment than hiring a full in-house team. This is because your business isn’t responsible for any of the recruiting, interviewing and more importantly the cost of taking on a new employee.
Marketing agencies are easy to hire and are also easier to stop working with than someone you’ve employed as a member of staff of your business.
In my opinion, trust and communication are the foundation of a successful agency partnership and finding an agency which you feel like you can work with for the near future is essential.
You Can Get on top of the Latest Marketing Trends…
…Without the hard work!
Marketing is changing quickly, and it’s changed more in the last five years than it has ever done before.
Google changes its search algorithm around 600 times a year, just to give you some insight. It gives out a major algorithmic update that affects the search results in specific ways.
An in-house marketer has the time to read up on all the latest social media, content marketing, SEO and branding news.
Which begs the question, why wouldn’t you work with an agency when that is their full time job, rather than it being that extra (heavy) load to fit into your already over-loading schedule. It’s a no-brainer, right?
Are You Doing the Right Thing?
Similar to Strawberry Forge, people who work in these marketing agencies, tend to be “outside-the-box” type of thinkers.
They may have worked at big companies previously, and shed that lifestyle for the freedom and creativity allotted by agency work.
In general, an agency is likely to evolve with better creativity and alternative thinking. Most agency employees have a large deal of diversity in their schooling, work experience, and lifestyle.
This is only going to be positive for a business, as it allows more thought process and is likely to result in a better outcome.
If you like what you’re reading, why not contact us at Strawberry Forge today to find out how our marketing agency, could be the best thing to ever happen to your business!
