As you know, property development isn’t a vocation people get into lightly — not if they plan on taking it seriously anyway. Investors need the right attitude, a thought-out plan and a thorough understanding of the risks and rewards to carve out a successful career in this industry.
While investors have to be prepared to take risks for the chance to make a significant return, it doesn’t mean they’ll happily get involved in every project they come across. To limit the possibility of investments going wrong, they do their research before they put any of their money into a development. This way, they can work out who to trust with their money, as well as who not to trust.
The first thing investors will look at to check out your credentials is your website, so you need to make sure your site has all the information they need to choose you over any of your competitors.
The question is, though, exactly what type of content should be on property development websites?
In my experience, there are a few key things you’ll definitely want to include. Let’s take a look at what they are.
Your Property Knowledge
Funnily enough, investors will expect you to know about the property world and how to tackle development projects. I know, it’s a crazy thought, but the articles on your website have to demonstrate you understand your trade if you want any chance of attracting investors.
Being able to talk about several different property types will show you have a wide scope of knowledge, but if there is a specific type of property you specialise in developing — such as tower blocks — that should be the focal point for your content.
By demonstrating in-depth knowledge on certain builds, you will establish yourself as a key leader in your industry that others would struggle to compete against if they went after your niche builds.
Not only that, it tells investors about the sort of development projects you want to do. If they’re keen to learn more, they can search through the rest of the content on your site before making an enquiry to your team for even more information.
Your Past and Current Projects
There’s no better way for an investor to see the quality of your work than by taking a fine-tooth comb to your previous projects. This is where they’ll see what your business is actually capable of doing, after all.
Because of this, you’ll have to come up with content that will really wow visitors to your site. Images work well here, but it’s the facts and figures that should really do the talking for you.
Any information you can provide on why you chose that particular location, how you’re faring in terms of time scale, and most importantly, the type of rental yields you’re currently getting or predicting to make will be what piques the interest of investors the most.
They’ll also be looking for what other investors have said about working with you, so consider doing the legwork for them. A few testimonials go a long way in convincing people your service far outranks anyone else’s. Place them strategically to break up the main text and to keep your skills at the forefront of a potential investor’s mind.
Being able to convey all this information in a persuasive manner, though, isn’t as easy as it seems, so you’re first port of call should be to get the advice of a marketing agency who does this sort of work regularly.
Your Knowledge on the Area
If you are based in a large UK city, you have to show you know the local area well, especially if most of your development projects take place in the vicinity.
Showing you know the property development landscape in your region boosts your credentials as a local, knowledgeable developer, which in turn increases an investor’s trust in you. And of course, the more trust you gain, the more likely it is you’ll get investors on board with current and future development projects.
The sort of knowledge you need to showcase in your blogs should always have a purpose. For example, if you’re looking to build an apartment block in Manchester City Centre, being able to discuss the importance of nearby transport links and interesting social activities means you’ve thought about who is likely to be renting from you and that you have a long-term plan.
On the other hand, being able to point out where your old school used to be before it got knocked down is significantly less impressive. Don’t expect too many enquiries if you add titbits like that in.
“Outside the Box” Thinking
Sorry to tell you this, but pretty much every surface level topic that’s worth writing about has been circulating online since digital marketing became a real thing. To make yourself standout, you need to find a new angle and create new topics that no one else has seen.
This is by no means an easy process. It takes a significant amount of knowledge and the ability to think “outside the box” to come up with new, interesting and valuable subjects to talk about.
Having this sort of content on your site will establish you as one of the most unique thought leaders in the property development industry, though. If you can comfortably discuss new ideas that can’t be found on other sites, investors will become intrigued and get in touch with you to find out more.
Need Help Getting the Content Together?
We know property developments are time-consuming and you need to focus all your attention on getting builds done right. With that said, you’ll need a helping hand in producing content to attract more investors to your current and future projects.
At Strawberry Forge, we have a huge amount of experience in crafting content that provides investors with all the information they need to trust in your services.
If you want to know more about how we can help with your marketing efforts, feel free to get in contact with a member of our team.